Four Fundamentals Of Workplace Automation | McKinsey & Company

The potential of artificial intelligence and advanced robotics to perform tasks once reserved for humans is no longer reserved for spectacular demonstrations by the likes of IBM’s Watson, Rethink Robotics’ Baxter, DeepMind, or Google’s driverless car. Just head to an airport: automated check-in kiosks now dominate many airlines’ ticketing areas. Pilots actively steer aircraft for just three to seven minutes of many flights, with autopilot guiding the rest of the journey. Passport-control processes at some airports can place more emphasis on scanning document bar codes than on observing incoming passengers.

What will be the impact of automation efforts like these, multiplied many times across different sectors of the economy?1 Can we look forward to vast improvements in productivity, freedom from boring work, and improved quality of life? Should we fear threats to jobs, disruptions to organizations, and strains on the social fabric?2

Sourced through Scoop.it from: www.mckinsey.com

As the automation of physical and knowledge work advances, many jobs will be redefined rather than eliminated—at least in the short term. A McKinsey Quarterly article.

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The Future of Digital Marketing – How It’s Changing in 2016

Digital marketing is data driven.


Digital marketing is both an art and a science. Successful marketing comes from collecting, analyzing and using data about when and where customers spend their time. In short, data is behavior. Learning from this behavior drives creative messaging and strategic campaigns. Tracking behavior and tapping into the emotional connection through messaging, ads, social, and design makes all the difference in the digital space.

Sourced through Scoop.it from: www.inc.com

Digital marketing is changing nonstop and we’re finishing out another year of incredible advancements in technology and new strategic thinking. What’s coming in 2016?

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The Secret Ingredient To A Productive And Satisfying Career

Daniel Kim was the CEO at online game company Nexon America when he had a career epiphany that changed his life. His mentor Bill Moggridge, founder of the design firm IDEO, had recently passed away. It was at Moggridge’s memorial service at Stanford in 2012 when Kim had a moment of clarity: What was most important to him wasn’t being at the top of his field or making as much money as possible, it was doing meaningful design work—the kind of work he simply couldn’t do as CEO at a gaming company.

Kim did the math. If a design project takes three to four months and he had between 25 to 30 years left in his career, he realized he only had time for about 100 new projects. Put in those terms, time, he realized, was of the essence.

Sourced through Scoop.it from: www.fastcompany.com

Often overlooked in favor of money or external rewards, intrinsic motivation is critical to our career satisfaction and productivity.

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