The Next Generation of Social Media in the Office

When you need to get a message to a colleague, what’s your preferred mode of communication? Do you dash off an email, pick up the phone, or maybe send an instant message via the company’s intranet? A lot has changed since the era of interoffice memos, and how you choose to communicate could well be a generational choice. According to a new study from Peter W. Cardon at the University of Southern California and Bryan Marshall at Georgia College, age differences increasingly result in sharp divergences in how employees connect and correspond with one another.

Email still reigns supreme in the workplace, the authors found, but social media networks are poised to take over.

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Email is still the king of office communications, but company-hosted social networking platforms are gaining in popularity, especially among younger workers.

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