If you’ve spent any time on Twitter, then you’re probably familiar with the “humblebrag”—a brag veiled in a complaint, so as to sound less blatantly like a brag.
Here’s an example from the Twitter account of Ari Fleischer, former White House press secretary: They just announced my flight at LaGuardia is number 15 for takeoff. I miss Air Force One!! And here’s one from film director Lee Unkrich: Just in case you think all this has gone to my head, within 36 hours of winning the Oscar, I was back home plunging a clogged toilet.
“Not only do we like humblebraggers less, we’re less likely to be generous to them”
Humblebragging runs rampant on Twitter, but it turns out to be a lousy self-promotion tactic, especially in business situations such as job interviews, according to recent research by Harvard Business School’s Ovul Sezer, Francesca Gino, and Michael I. Norton.
Their research shows that when given the choice to brag or to humblebrag, it’s better to straight-out brag.
Sourced through Scoop.it from: hbswk.hbs.edu
While humblebragging runs rampant on Twitter, it’s a lousy self-promotion tactic that usually backfires according to recent research by Ovul Sezer, Francesca Gino, and Michael Norton.