Boost Your Innovation Confidence

Consumers are incredibly poor predictors of the next big thing. Their knee-jerk reaction to new technology is almost always to say they don’t need it and will never use it. For many company leaders, this creates a significant business challenge: They know they must drive change to stay competitive, yet they have no way to determine with confidence which moves will be successful.

Source: www.strategy-business.com

Know your customers, understand new technologies, embrace failure, then take a leap of faith

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