Sometimes It Pays to Be the Underdog

Large chains that compete too aggressively against small businesses may suffer the wrath of consumers. Big brands are better off ignoring their smaller rivals than they are explicitly dominating them.

Source: www.strategy-business.com

Here’s a counterintuitive finding: Heavyweights should consider pulling their punches when entering the ring with smaller rivals.

See on Scoop.itBusiness Brainpower with the Human Touch

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