When executives talk about social media in business, they typically talk about it in terms of specific platforms. They ask: does our company need to have a presence on Facebook, Twitter, LinkedIn, or Snapchat? Should we adopt Yammer, Jive, Sharepoint, IBM Connects, or the upcoming Facebook at Work as an enterprise collaboration tool?
There are a lot of social media platforms your business could use. How do you pick which one fits you best?