Bold but Flexible: How to Effectively Share Your Vision

Not too long ago, opinion researchers held a focus group experiment in two Colorado towns: Boulder, known for its left-leaning politics, and Colorado Springs, where views typically reflect a more rightward bent. Not surprisingly, the researchers found that when people talked about big, complex issues like climate change or same-sex marriage with others who thought the same way, they didn’t become smarter on the subject; they just became more set in their opinions.

Source: www.ssireview.org

Creating change requires that organizations effectively communicate their vision in a way that draws in both existing allies and “unusual suspects.”

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