What Customers Want: The future of retail in a digital world

When it comes to retail innovation one thing remains constant – customers are continuing to look for convenience, choice, value and an enjoyable shopping experience.

While the department store, discount chain, mall, and big box center may no longer be the most convenient way to shop it doesn’t mean the end of these retail models.

But for those retail pioneers from earlier eras that fail to recognize how digital technology has changed shopper expectations and experiences – such as Sears, JCPenny, Best Buy, Circuit City, Barnes & Noble, Dominick’s Grocery Stores and others – it’s time to adapt, revamp or die.

Source: www.the-future-of-commerce.com

Knowing what the customer wants has always been the key to successful retailing.

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