Everyone is talking about storytelling: We talk about storytelling. You talk about storytelling. Storytelling gets people excited, it’s relatable, and it’s a successful marketing strategy across the board. We recently published a post explaining why storytelling works in general (if you missed it, check it out here), and we wanted take it up a notch and look at how storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling.
Storytelling has become a way to give companies a personality and bring data to life.