Building a Storytelling Culture

A vibrant storytelling culture means the difference between whether your organization has a living, breathing portfolio of different stories, from different perspectives, that share its impact—or just a single, somewhat stagnant story. It’s the difference between having one person in the organization dedicated to storytelling (whether that’s the CEO, development director, or head of communications) and everyone in the organization having compelling stories at their fingertips. And for many organizations, it’s the difference between investing in telling the organization’s story in a more compelling way—or not investing.

Source: www.ssireview.org

Why a shift in mindset and an investment in capacity are essential in sustaining storytelling efforts.

See on Scoop.itBusiness Brainpower with the Human Touch

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