Startup Cooking Key Ingredients For A Winning Team

Core Team

The Visionary:  the inspirational keeper of the flame. 

This is the person who lives and breathes the mission of the company with deep passion.  They have a burning need and desire to fix the identified market need, to make the customer or the world better for having experienced the product or service.  This is the person that keeps the rest of the team passionate, engaged, committed, and inspired.

The Team/Company Builder: the person whose passion is to build a great company.

A company that employees love to work for, customers love to do business with, the world loves to support and promote.  They focus on the culture, and hiring to the culture, keeping the company’s identity clear, focused and consistent.  They design the organizational structure, keeping the company as lean and streamlined and smoothly operating as possible.


Here are the personas or roles that Bryan Stolle thinks are required to ensure the highest probability of success of a growing startup.


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