5 Brilliant Business Lessons From Wolfgang Puck

In the three decades since Wolfgang Puck opened Spago in West Hollywood, the groundbreaking gourmet has parlayed his food-world stardom into one successful venture after another: packaged foods in grocery stores, a burgeoning line of kitchen appliances, and more than 100 fine dining and express restaurants in the U.S., Europe, and Asia. Quality food, it turns out, is only part of Puck’s recipe for building an epicurean empire. Below he reveals the ingredients he has used to spice up his career.

Source: www.fastcompany.com

The celebrity chef and master marketer reveals how he cultivates his brand.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s