Age and Gender Matter in Viral Marketing

To gain better insight into what makes people share content online, Fractl studied the emotions associated with viral marketing campaigns, plotting the ones that are most commonly associated with viral content on Robert Plutchik’s comprehensive Wheel of Emotions:

  1. Curiosity
  2. Amazement
  3. Interest
  4. Astonishment
  5. Uncertainty

Then, we looked more closely to see how certain demographics respond to different types of content.

Source: blogs.hbr.org

Nearly every digital marketer has a goal of creating a viral campaign. Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing content online.

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