On the very first episode of The Colbert Report, Stephen Colbert satirized the concept of “gravitas,” saying, “If you have sufficient gravitas, what you say doesn’t have to mean anything at all.”
While Colbert was probably exaggerating to get a laugh, the essence of his claim is definitely on target: Gravitas is one of the most important qualities for leadership in all businesses today.
A 2012 study by communications analytics firm Quantified Communications gave empirical weight to that idea, showing that “a speaker’s tone, appearance, and demeanor” was a staggering nine times more salient than the actual content presented.
So clearly, gravitas is important.
A speech pro explains how to establish gravitas using six key communication skills.