Welcome to the 2014 Ketchum Leadership Communication Monitor (KLCM), exploring the perceptions of over 6,500 people in 13 countries on five continents regarding effective leadership, effective communication and the intrinsic link between the two.
The third annual KLCM survey shows clearly that a global leadership “crisis” stubbornly persists, as consumers continue to be disillusioned with their leaders. Looking at leaders in business, government, community service, trade/labor unions and the not-for-profit sector, only 22 percent of those surveyed feel leaders are demonstrating effective leadership – down from last year – and even fewer than that are optimistic about seeing any improvement in leadership over the coming year.
The research also finds that open, transparent communication is absolutely critical to effective leadership. It is again the top-ranking attribute, with 74 percent viewing effective communication as very important to great leadership. Yet only 29 percent feel leaders communicate effectively. This gap between expectation and delivery has substantial commercial implications. Indeed, a clear majority of respondents boycotted or bought less from a company during the past 12 months due to poor leadership. Far fewer started buying or purchased more as a result of positive leadership perceptions.
This study explores the perceptions of over 6,500 people in 13 countries on five continents regarding effective leadership, effective communication and the intrinsic link between the two.