How To Transform Online Connections Into Real-Life Relationships

The vast majority of people “believe they are more connected today, but they are less relational,” says Keith Ferrazzi, author of the 2005 bestseller, Never Eat Alone, which was re-released with new material for the digital age. “All of our success in life is contingent on the relationships we have,” he says.

Fortunately, it’s possible to turn online connections into real-life ones. The problem is that most of us are taking the wrong approach to these relationships, says Ferrazzi, who is also CEO of Ferrazzi Greenlight, a research and consulting firm. We rely on serendipity to make things happen. Sometimes that works, but often it doesn’t.


In decades past, only super-connectors could claim to have 500 professional acquaintances. Now, the “500+” number is ubiquitous on LinkedIn–but chances are you wouldn’t recognize many of these people on the street.


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