Why Having Too Many Choices Is Making You Unhappy

See on Scoop.itBusiness Brainpower with the Human Touch

Amazon sells 1,161 kinds of toilet brushes. I know this because I recently spent an evening trying to choose one of them for the bathroom in my new apartment. Nearly an hour later, after having read countless contradictory reviews and pondering far too many choices, I felt grumpy and tired and simply gave up. The next day, I happily bought the only toilet brush the local dollar store offered.

Vicki Kossoff @ The Learning Factor‘s insight:

More options means more possibilities to be perfectly content–right? Here’s why decision fatigue is sapping us of happiness and making us regret the choices we make.

See on www.fastcompany.com

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