As speakers and presenters in the business world, we use words every day to close deals, gain funding, earn trust, win approval, and further our cause,” says Darlene Price, president of Well Said, Inc. and author of “Well Said! Presentations and Conversations That Get Results.
“As a successful speaker, there are certain words and phrases you can always count on to help you connect well with your audience,” she says. For instance, saying “thank you” shows appreciation for your audience’s time and attention. Starting with, “The purpose of this presentation is to…” declares the goal of your talk. And using phrases like “imagine if…” helps your audience visualise your message or solution. “These words and phrases can capture an audience’s attention and hold it,” she says.
Regardless of the industry or setting, effective communicators use language that captivates, motivates, and persuades others. Their choice of words is one of the crucial ways they inspire an audience to believe, buy in, and take action.
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