When each of us gets up in the morning, we start messing with what might as well be avatar customization tools to change our appearance. We decide what clothes and jewelry to wear, and we decide which hairs to shave and which hairs to style. Some of us occasionally make more radical alterations, such as getting tattoos, piercing various dangly bits with metal, or even going in for cosmetic surgery. In real life, though, we’re often limited in the changes we can make to appear taller, say, or more prosperous. Videogames and virtual realities, on the other hand, are more flexible.
Are you more dominant, kind, assertive, clever, or flirty depending on how your character appears in-game? Both new and old research has shown that the avatars we adopt can influence our behaviours.
See on www.psychologyofgames.com